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Tracking Product Life Cycles
See how Techtel research can be used to track the complete product life cycles of individual brands—in this example, Microsoft Windows NT from 1994 to 2001—as well as entire technology categories.
Anticipating Demand Shifts
Techtel tracking is used regularly by proactive technology marketers and investors to understand understand and foresee changes in high-tech demand. In these examples, learn how Compaq lost PC demand in the early 1990s and how Dell experienced a surprise slowdown in 1998.
Diagnosing Branding Problems
Measuring brand equity is another of Techtel's strengths. In the late 1990s Techtel research showed declining market opinion of several enterprise resource planning (ERP) software vendors, including PeopleSoft, just as ERP vendors' sales began to slow and their stocks started to tumble.
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