There are three major advantages to using Techtel's method of measuring demand:
- Measuring marketing effectiveness
- Spotting competitive strengths and weaknesses
- Managing product life cycles
Measuring Marketing Effectiveness
Techtel’s Demand Management System measures how well you are marketing your products. Our research reports show you specifically where in the demand pipeline (made up of awareness, consideration, trial, and purchase) you win or lose most of your prospects. With this information, you can better isolate the marketing activities that promote demand growth for your products.
Spotting Competitive Strengths and Weaknesses
Techtel’s Demand Management System tracks key demand measures of your competitors' products and brands. You can spot opportunities and threats sooner by tracking your competitors' influence on market-based measures of awareness, opinion, consideration, trial and purchase.
Managing Product Life Cycles
Techtel’s Demand Management System provides early indications of growing and maturing product life cycles. With Techtel research, you see historical trends and observe actual product life cycles. You also have the unique ability to anticipate and manage your product's life cycle with market-based measures of new and repeat demand.
| 
