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Techtel maintains ongoing panels of technology buyers and users. Each panel represents a broad market sector, and based on demographic information we collect, can be segmented into narrower groups of interest. See below for details.
If you're looking for a market segment we currently don't cover, we invite you to contact us to discuss your specific needs.
General Business Market
| Q&A
About Techtel Panels |
Q: What is a panel?
A: A panel is a group of targeted individuals who represent a
market segment and agree to participate in periodic market research
studies.
Q: Why use a panel?
A: Panels aren't appropriate for every type of study, but offer
several benefits. They tend to have known response rates and known
demographics. When they're managed well and focused, they can make
reaching the right respondents easier and more cost-efficient than
building random sample from scratch.
Q: Who qualifies to be on a panel?
A: Different panels have different qualification criteria. Techtel
panels focus on individuals who are likely buyers of technology in
various markets—corporate IT, consumer households, and general
business. Their buying influence is frequently measured in terms of
purchase influence or support responsibility for specific types of
technology. |
ESTABLISHED 1984. This panel represents the US general business market and includes government and academic organizations. The panel consists of individuals influential in the purchase of PC hardware and software products for their organizations.
For example, in a recent study, over 70% of participants from the general
business panel had purchase influence or support responsibility for desktop and
notebook PC hardware.
Available segmentation includes:
- Company size
- Industry
- Geographic location
- Department
- Level of management
- Purchase influence by category of technology
Information Technology (IT) Market
ESTABLISHED 1992. This panel includes individuals who have purchase influence or support responsibility for IT products within their organizations. Respondents come primarily from information technology, information systems (IS), and management information systems (MIS) departments.
In a recent quarter, over 40% of IT panel participants were actively considering
purchasing one or more products in our study, and 34% reported buying at least
one of those products.
Available segmentation includes:
- Company size
- Industry
- Geographic location
- Department
- Computer platforms in use
- Level of management
- Purchase influence by category of technology
Consumer Technology Market
ESTABLISHED 1994. This panel contains consumers recruited for their interest, ownership, and planned use of personal computers and home computing technologies. The panel is balanced to be representative of the U.S. home market for personal computers, Internet services, and related products.
Available segmentation includes:
- Age
- Sex
- Household income
- Years of formal education
- Marital status
- Number of children living at home
- Geographic location
- Computer ownership
- Online status
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