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Product Brand Strength Report
Price: US $30,000
Length: 45 pages
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Product Description

This report provides a detailed, historical account of quarterly product demand within a particular category (such as low-end servers, printers, operating systems, etc.)

First, an overall view of demand for the category is presented for five key measures: Awareness, Opinion, Evaluation, Consideration and Purchase.

Second, demand for each of the products in the category is shown for 13 measures.

Third, the product demand for the current quarter is displayed for four demographic segments: Company Size, Department, Industry and Management Level.

Up to nine quarters of history are included in the report.

The report contains graphs and data tables and is approximately 45 pages long.

Contents

1. Category Activity
2. Demand Pipeline Efficiency
3. Demand Situation Summary
4. Brand Attraction Strength
5. Sales Pipeline Strength
6. Customer Loyalty Strength
7. Company Size Analysis
8. Summary by Brand
9. Methodology
10. Demographics and Confidence Intervals

Techtel Corporation publishes a variety of market demand and company opinion reports each quarter. This research is based on quarterly surveys of Techtel's long-standing research panels of information technology professionals. The IT Market Opinion™ survey employs a proprietary design developed by Techtel and used to measure market demand for IT products and services since 1984.

Each quarter Techtel receives an average of 650 responses from our 1800-member research panel of US businesspersons with buying influence or purchase authority for IT and communications products and services. Respondents represent their companies in answering questions about various vendor products and/or services, which are organized into more than 30 categories. From the results of these surveys, we establish consistent measures of demand, demand-sales conversion, and degree of customer loyalty.

All statistics are weighted for demographic consistency based on number of employees, management level, IT/non-IT department status, and panel participation history.

For more information please contact Bill Schaub at 510-655-9414 x202 or bschaub@techtel.com

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