|
Back to product listing
Demand Situation for Oracle
Price: US $1,000
Length: 21 pages
View sample | Order Now
Product Description
In 2Q04, Opinion of Oracle by U.S. IT Professionals reached the lowest level in twelve years. This declining opinion, even against a background of declining opinion of software companies in general, is undermining demand strength for Oracle against IBM, Microsoft and SAP and poses a severe challenge to the continued success of Oracle in the near future.
Who Should Buy This Report
- Oracle Competitors, particularly in the following categories:
- Database Servers
- Application Servers
- CRM
- Business Intelligence/Analytics
- IT Outsourcing and Systems Integration
- Oracle partners, channel competitors and vendors
- Investment Professionals, Investors or prospective investors in Oracle
- Customers or prospective customers of Oracle
About this report
Oracle Corporation has built one of the most successful and powerful companies in the Information Technology industry. Today, investors are looking for indicators of Oracle's ability to grow revenues at or greater than the general economy and certainly at or greater than their major competitors such as Microsoft, IBM and SAP.
This report, The Demand Situation for Oracle, summarizes the challenging demand situation facing Oracle against its competitors in the US Professional Market
Key Report Findings
- IT spending intentions should remain strong for the remainder of the year, and the spending mix is generally shifting to higher end enterprise solutions, which should benefit companies like Oracle.
- Some of Oracle's software categories have growing demand while others, such as Database Servers, are stalled.
- However, Oracle's ability to capture its share of the growing categories is hampered by the following:
- Positive opinion of Oracle continues to decline significantly, as does trust in Oracle.
- Oracle's corporate brand image is reducing the Demand Situation for individual Oracle products.
- IT outsourcing is a bright spot for Oracle in attraction, but they are not converting it to sales.
- Substantial barriers to sales exist for Oracle when the company competes against IBM, Microsoft and SAP.
- Finally, Oracle's recent financial achievements defy continued declines in Techtel's key measures of demand and preferences of IT decision-makers. We are already somewhat surprised that they have been able to perform as well as announced and wonder how long that can continue.
This research draws upon data collected by Techtel of its long-standing research panel consisting of US Information Technology professionals and influencers of IT purchases. In effect, readers of this report are seeing Oracle and its competitors through the eyes of potential buyers and existing customers.
This report summarizes the current Demand Strength situation and highlights the changes that have occurred over the past two years in five IT solutions categories in which Oracle competes in the US Computer Software market.
Techtel tracks demand for Oracle products, and their competitors, in five IT solutions categories in the US Professional Market comprised of business, education and government organization. These five categories are:
- Database Servers
- Application Servers
- CRM
- IT Outsourcing and Systems Integration
- Business Intelligence/Analytics
Techtel also routinely collects information on IT buyer's values and preferences such as:
- Opinion and Trust of major IT Vendors
- IT Solutions and Vendor Relevance
- Barriers to Sales for major IT Solutions Vendors
This report, The Demand Situation for Oracle, draws upon demand data collected over the past two years from surveys conducted by Techtel for its comprehensive research on demand for IT solutions vendors.
Table of Contents
Introduction
About This Report
I. U.S. Professional Market Overview
II. Category-Level Demand Analysis
III. Company-Level Demand Analysis
IV. Company Opinion and Company Revenues
V. Product-Level Demand Analysis for Oracle Products
VI. Barriers to Sales for Oracle
VII. Summary of the Demand Situation for Oracle
Methodology Summary
Terms of Use
Table of Figures
Figure 1 What's Hot and Not for the Second Half of 2004
Figure 2 Demand Strength for Software Categories
Figure 3 Company Opinion
Figure 4 Opinion of Oracle U.S. Professional Market
Figure 5 Trust in IT Vendors
Figure 6 Opinion of Oracle and Oracle Revenues
Figure 7 Opinion of Oracle and New Software License Revenues
Figure 8 Opinion of Oracle Products vs. Oracle the Company
Figure 9 Demand Strength for Key Oracle Offerings
Figure 10 Oracle Product Demand Strength Trends
Figure 11 Oracle's Selling Strength Trends
Figure 12 Oracle's Buyer Positive Opinion Trends
Figure 13 Barriers to Sales: Oracle vs. IBM
Figure 14 Barriers to Sales: Oracle vs. Microsoft
Figure 15 Barriers to Sales: Oracle vs. SAP
Methodology
Techtel Corporation publishes a variety of market demand and company opinion reports each quarter. This research is based on quarterly surveys of Techtel's long-standing research panels of information technology professionals. The IT Market Opinion? survey employs a proprietary design developed by Techtel and used to measure market demand for IT products and services since 1984. Each quarter Techtel receives an average of 650 responses from our 1800-member research panel of US businesspersons with buying influence or purchase authority for IT and communications products and services. Respondents represent their companies in answering questions about various vendor products and/or services, which are organized into more than 30 categories. From the results of these surveys, we establish consistent measures of demand, demand-sales conversion, and degree of customer loyalty. All statistics are weighted for demographic consistency based on number of employees, management level, IT/non-IT department status, and panel participation history.
For more information please contact Bill Schaub at 510-655-9414 x202 or bschaub@techtel.com
|
