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Product Demand Summary Report
Price: US $10,000 (four quarterly reports)
Length: 8 pages
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Product Description

Designed for vendor executives and investment professionals, these at-a-glance charts pinpoint a vendor's achievements in garnering potential buyer attraction, generating positive opinion, attaining purchase consideration, closing sales on this consideration, and building customer loyalty. Each report places the top vendors side by side in any given category.

In the race to command the various IT marketplace categories, these reports call out today's winners and losers and, if the current trends continue, these Demand Situation Summary Reports foretell an inevitable future.

Published three weeks after the close of each quarter, these eight page Demand Summary Reports are derived from thousands of data points collected from Techtel's quarterly surveys of its long-standing research panel consisting of US Information Technology professionals and purchase influencers.

Contents

Each Demand Summary Report includes: Last two-year trends and last 4-quarter trends for:

• Demand Situation Effectiveness
• Attraction Strength
• Sales Effectiveness
• Loyalty Effectiveness

Techtel Corporation publishes a variety of market demand and company opinion reports each quarter. This research is based on quarterly surveys of Techtel's long-standing research panels of information technology professionals. The IT Market Opinion™ survey employs a proprietary design developed by Techtel and used to measure market demand for IT products and services since 1984.

Each quarter Techtel receives an average of 650 responses from our 1800-member research panel of US businesspersons with buying influence or purchase authority for IT and communications products and services. Respondents represent their companies in answering questions about various vendor products and/or services, which are organized into more than 30 categories. From the results of these surveys, we establish consistent measures of demand, demand-sales conversion, and degree of customer loyalty.

All statistics are weighted for demographic consistency based on number of employees, management level, IT/non-IT department status, and panel participation history.

For more information please contact Bill Schaub at 510-655-9414 x202 or bschaub@techtel.com

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